Future of Work

[Masterclass] Employer branding and talent hunting: FDJ's best practices

Jun 9, 2022 | 2:30 PM - 3:00 PM

Masterclass 1 - 2022

Description

Making a lasting difference with candidates thanks to its authenticity and corporate culture. This is what drives many companies today in their search for talent. However, many of them still don't know how to promote their employer potential and miss out on great opportunities. This is a considerable shortfall when you consider that 95% of candidates find out about a company before they even apply. How can you renew your employer brand and attract strategic talent for your organization? FDJ has opted for a 360° employer brand, embodied by an ambitious threefold mission: to promote its corporate culture in the broadest sense, to make its various professions visible, and to establish itself as a key employer. Carole Dubois-Valmier, FDJ's Employer Brand Manager, will tell us how they did it. Translated with www.DeepL.com/Translator (free version)

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